Last edited by Dirisar
Monday, July 27, 2020 | History

2 edition of Challenging change in retailing found in the catalog.

Challenging change in retailing

Miami University Seminar in Marketing Management (11th 1963 Miami University (Oxford, Ohio))

Challenging change in retailing

proceedings of the eleventh annual Miami University Seminar in Marketing Management

by Miami University Seminar in Marketing Management (11th 1963 Miami University (Oxford, Ohio))

  • 386 Want to read
  • 22 Currently reading

Published by Bureau of Business Research, School of Business Administration, Miami University in Oxford, Ohio .
Written in English

    Subjects:
  • Retail trade -- Congresses

  • Edition Notes

    Includes bibliographical references

    StatementRobert H. Myers, editor ; sponsored by the Department of Marketing Management, Miami University, the American Marketing Association, Cincinnati Chapter, the Miami University Student Marketing Club, Oxford, Ohio, May 1963
    SeriesBusiness report / Bureau of Business Research, School of Business Administration, Miami University -- no. 6, Business report (Miami University (Oxford, Ohio). Bureau of Business Research) -- no. 6
    ContributionsMyers, Robert H. 1919-
    The Physical Object
    Pagination74 p. :
    Number of Pages74
    ID Numbers
    Open LibraryOL14643548M

      Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and 5/5(1). "Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments.

    Multi-channel retailing means a company sells in multiple online channels (e.g. a web store, marketplaces, and social media).Omni-channel refers to retailers with both a physical and digital presence.. It is a modern approach to commerce that focuses on designing a cohesive user experience for customers at every touchpoint. Supply chain management is receiving increased attention as means of becoming competitive in a globally challenging environment. As its use is rising in several businesses, we have focused on SCM in retailing business. The concept of ethics has become more critical for Cited by: 5.

    The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases. Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored.


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